Building a smart mobile app for your business?? Ahem… you and vision undoubtedly deserve kudos !! But then – it’s really crucial for you to be clear about your objectives from the start and strategize around them – to ensure that you quickly realize the RoI from the app you are building.
Are you sure of the business requirements and utilities through which you want to harness the power / potential of your mobile app? Here are few popular routes to choose from.

Business Promotion
One of the most effective means to drive business is pushing special offer/discount coupons at an appropriate time. The mobile channel efficiently adds an interesting layer of location-based push notifications to such initiatives. For example – think for a moment that you own a cafe in downtown London with thousands of people walking within a one mile radius of your outlet. If they were to receive special offer/ discount notifications on their mobile phones with a coupon from your cafe when walking by, you’d certainly increase the likelihood of having them visit by providing a timely and lucrative reason.

Customer Support
A mobile app makes it way simpler for your customers to get in touch with your company – whenever they need, with lot of ease. Making their life easier while they use your product – well… that really should a valid reason to develop a mobile app.

Online Sales
If you own an online store, a mobile app should certainly be a revenue generation channel that you should be equipped with. This equips your customers with the mobility to go the same purchases on their mobile phones – which they would otherwise have done sitting at their desks. As such transactions can be done any time, from any where through a device which is way smaller than a computer – Shopping certainly looks more flexible and less cumbersome.

Prospect engagement
A business mobile app, if so designed, can enable organuizations to seggregate online business prospects by location and other attributes of their profile information – and engage with them in real time, after any incident / trigger relevant to the prospect or his business. This facilitates quick rapport building – in a fashion that is in, and contemporary. If executed properly, such engagements can shape up to revenue generating deals in the longer run.

Also, a mobile app icon located right on the mobile phones of the target crowd helps you immensely in brand awareness generation and reinforcement of the same. This, over time helps you capture more mind share of the target segment – and then … the benefit to real is all yours !!